World Liberty Financial, backed by the Donald Trump family, plans to establish a publicly traded company that will operate on a digital asset treasury model.
Through this structure, the company will hold its own WLFI tokens and participate in this new trend in the cryptocurrency market.
According to sources familiar with the matter, the target fund size under the deal, which has yet to be finalized, is approximately $1.5 billion. Negotiations with major investors in the technology and crypto sectors are reportedly progressing rapidly.
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World Liberty’s website lists US President Donald Trump as an “honorary co-founder.” Last year, the company announced plans for a crypto lending app and began offering a dollar-pegged stablecoin called USD1. While the WLFI tokens were initially designed as non-transferable governance tokens, they will soon be tradable on the open market.
Digital asset treasuries, firms that raise capital to acquire cryptocurrencies, have announced plans to raise approximately $79 billion for Bitcoin purchases alone in 2025. While the favorable regulatory environment in the U.S. is accelerating these initiatives, market experts warn that the model could be riskier for illiquid tokens.
*This is not investment advice.